Increased shareholder value is a key objective for the banking and financial services industry. Laser Technologies helps by providing a full spectrum of document solutions and services that support the achievement of a customer's goals with respect to shareholder value.

Shareholder value is created through developing initiatives in the following areas:
 Branding

• Retains/attracts new business
• Commands a premium
• Differentiates products

     Time to market

• Speed at which a new product reaches customers.
• Innovation and use of technology
• New channels of delivery (e.g. Internet and telephone banking)

Restructuring and rationalization    
Mergers and acquisitions generate cost savings and revenue-producing opportunities. The Laser Technologies solution for increasing shareholder value is customer document communication.

Customer relationship management is the cornerstone of many financial institutions' long-term strategies. These relationships are built around communications. Documents are the vehicle for this communication.
Customer Document Communication is an approach for organizations concerned about their customers and offers a number of value-adding solutions.

We help you make better documents through a consolidation of data center printing, publishing and mailing operations. The task of producing, storing, editing and distributing documents such as statements or bills to customers is critical to business. But it often makes more sense to let someone else do it for you. With Laser Technologies you have a partner that can implement and manage this operation for you.  

Benefits

• Outsource and focus on the core business
• Match assets to business requirements
• Maximize the use and impact of color in customer documents
• Back-up facilities

One-to-one Marketing uses customer data to produce on-demand personalized and mass-customized documents in response to individual customer needs. The documents contain both variable and static content. The solution encompasses data mining, customized document assembly and composition. Linked to Print-On-Demand, this one-to-one marketing solution provides a powerful communications link between you and your customer.

Benefits Improves revenue generation and competitive advantage

• More responsive to customers, who in turn are more responsive to the bank
• Builds customer loyalty and retention, and acts as a real differentiator against the competition
• Improves customer perception by providing personalized mailing or a document that in turn saves cost
• Share of "customer spend" with the bank is increased by cross-selling new products and services
• Simplifies business processes and increases efficiency

Organizations face complex issues in managing increasing volumes of diverse information and making this available as personalized Web content for employees, customers and suppliers. The challenge is to create, transform, manage and publish content in multiple formats from multiple sources in real time -- and to do it without further burdening an already overburdened IT staff. A robust content management solution must empower business managers and non-technical knowledge workers, enabling them to perform these functions quickly and easily. From installation to going live, Laser Technologies Content Management Solution minimizes resources needed at each stage of the Web development process, saving time and money for the life of your Website.
 
Benefits

• Drives revenue by improving customer experience with personalized Web content that keeps them engaged
• Reduces the cost of site creation and maintenance with minimum IT staff involvement
• Creates a competitive advantage by speeding up delivery of information to customers, employees, partners and suppliers
• Protects your investment in corporate style and brand management

Laser Technologies Document Management Solution Package reduces storage costs and obsolescence while increasing turnaround time and output flexibility. This significantly impacts your bottom line. It is a complete, end-to-end solution -- from hard copy document capturing, indexing, and storing to retrieval, easily moving you from traditional paper storage to digital creation, electronic access and distribution.
Starting with the basics, we help you to implement your document management system in a closed-loop environment as an entry point to digital migration. This is a simple but dynamic process, providing a scalable model to cope with your future requirements. You expand the entire system by upgrading the storage capacity and uploading all data to your networked server for knowledge sharing across departments -- good today, good for the future.
 
Benefits

• Replaces traditional paper or microfiche archiving
• Save, store and retrieve everything fast
• Reduces labor, materials and storage space costs
• Improved access to information creates enhanced customer satisfaction

The Laser Technologies MPF’s, the Customer Services Portal, provides "one stop shopping" for branches, office services and general office work. Like the ATM, it is the answer to many consumer banking needs.

Benefits

• Increases customer satisfaction through faster service
• Improved asset management
• Increased process efficiencies
• Centralized control of document information
• Integrated workflow across the analogue and digital document worlds